Pulman promise handshake


Delivering a fantastic customer experience
from your family-owned Volkswagen, SEAT and SKODA retailer.
We have over 200 members of staff in our Pulman Family. Become a part of the Pulman team todayView Careers
Pulman opened its doors in 1998! That is almost 20 years of fun, family and fantastic customer experienceLearn More
Family Business
Family Business
We are proud to be a family run retailer for Volkswagen, SEAT and SKODA.Learn More

Welcome to Pulman

Pulman Group opened its doors in 1998 with just 17 employees. Now, nearly two decades on we have over 200 members of staff and four showrooms in Sunderland and Durham representing Volkswagen, SEAT, SKODA and Volkswagen Commercial Vehicles. Family is still at the heart of what we do, and the Pulman experience starts the moment you walk through the door.

The Pulman Promise

  • We promise to give you unbeatable prices on your next car.
  • We promise to offer you unbeatable part exchange prices – better than webuyanycar.com*
  • We promise to give you that level of service you can only get from a family business.

What makes the Pulman Family so special?

  • We help and support one another
  • We can share your journeys and experiences
  • We are always there when you need us
  • We are proud to be Pulman
Hover over or click our staff below
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Our Story

Volkswagen Durham - 1998

We are tremendously proud to be the only family owned Volkswagen retailer in the North East. First launched in Durham 1998, we moved into our prime Durham location – Abbey Road – in 2000 where the head office now employs over 80 members of staff. Home to the fantastic and unique Café Dafte. Pulman became the first Volkswagen retailer in the UK to have a café in their showroom. Our family owned business has since grown to become a Top Ten Volkswagen and SEAT retailer.

Volkswagen Sunderland - 2008

Pulman opened a second Volkswagen site in Sunderland in 2008 which was later refurbished to a fantastic 10 car digital showroom. There are currently 42 members of staff based at our Sunderland site, with many being part of the Pulman family since day one! In 2014 we also became a SKODA authorised service repairer. We have been in Sunderland for nearly 10 years and we love supporting the city. Since Pulman took over we have created fantastic partnerships with South Shields Football Club, SunFM and Sunderland2021.

SEAT Sunderland - 2010

On Tuesday 2nd of August 2010 Pulman launched Pulman SEAT. Formerly known as Alexandra Bridge Cars – one of the oldest SEAT dealers in the county – we are proud to celebrate the fact that we were among the handful of dealerships that helped launch SEAT UK a quarter of a century ago. A lot has changed since Pulman took over, including winning ‘Dealer of the Year’ in 2011 & 2012, Motorcodes ‘Best Garage for the North East’, and more recently ‘Best New Car Sales Team’ in 2016.

SKODA Durham - 2014

We have come a long way since we opened our SKODA site in 2014. Our purpose-built SKODA showroom in Durham opened in 2016. This state-of-the-art showroom represents a £3 million investment from Pulman, and now has 44 members of staff. Nestled in our showroom is our very own Café Dafte offering breakfast, lunch and cake menu that is all freshly prepared on site. In 2016 we became a Volkswagen Commercial Vehicle retailer and in 2017 we were crowned ‘New Car Retailer’ of the year.


Join Our Pulman Family

Motor Vehicle Technician



Competitive Salary

Pulman SKODA, Belmont Industrial Estate, Durham, County Durham, DH1 1HP

Sales Executive



£50,000 OTE + company car

Pulman Volkswagen, Abbey Road, Durham, County Durham, DH1 5HA

Service Advisor



£17,000 - £21,000 OTE

Pulman Group, Abbey Road, Durham, County Durham, DH1 5HA

Graduate Programme - Motor Trade

Company Wide


£16,000 - £22,000 OTE

Pulman Group, Abbey Road, Durham, County Durham, DH1 5HA

**Terms and Conditions: We will beat any like for like webuyanycar.com valuation by £50.**