VWFS Rent-a-Car Service from Pulman Now Expands to Sunderland.

After just two years of officially launching the VWFS Rent-a-Car service at Pulman Volkswagen Durham, Pulman Group are ecstatic to launch their fourth rental office in Sunderland offering Volkswagen, SKODA and newly added SEAT rentals.

Just over two years ago, Pulman Group welcomed the VWFS (Volkswagen Financial Services) Rent-a-Car service to their Volkswagen dealership in Durham.

Since then, the rental brand has continued to grow within the Group, opening in Pulman SKODA Durham in July 2020, then up North to Pulman SKODA Cramlington in April 2021, both of which successfully opened during the pandemic.

Now Pulman Group welcomes their fourth site which comes after greater investment and the further expansion of the Newcastle Road site, hot on the heels of SKODA Sunderland. VWFS Rent-a-Car Sunderland will offer Volkswagen, SKODA and SEAT rentals.

Shahkiel Akbar, Rental Manager at Pulman Group, is delighted with the fourth rental office opening for the group, “I’m very proud of what me and my team have achieved in such a short space of time. We’ve launched three successful rental offices across the Group during COVID-19 and have now just opened our fourth in the Sunderland area of the North East.”

“The introduction of SEAT models added to the already large rental fleet we offer is fantastic and an exciting opportunity. We’re currently only one of three dealerships across the UK to offer SEAT rentals.”

“I’m really looking forward to helping customers with their rental requirements across Sunderland whether that be for a short weekend break, or over a longer term to help with local business needs,” Shahkiel adds.

The introduction of SEAT rentals is an exciting time for both parties, as it’s the first time the model range has been offered under the rental scheme. The SEAT models available for rental include the SEAT Ibiza, Leon and Altea. In total there are 12 SEAT models to hire from Pulman Group which takes the total rental fleet to 85!

The welcoming of a fourth site has also opened up job opportunities in the area. Pulman Group have hired Dominic Emery, Rental Assistant, who will be predominately based at the new Sunderland office. Dominic brings four years of rental experience from a previous company and has worked in the automotive industry for over 13 years.

Speaking of the opening Dominic adds, “It’s such an exciting time for Pulman Group opening their fourth rental site. I’m excited to be part of the growth of the rental side of the business and look forward to what the coming months have to bring.”

Dominic Emery (L) and Shahkiel Akbar (R) - Rent-a-Car Sunderland
Dominic Emery (L) and Shahkiel Akbar (R)

The new Rent-a-Car office will be based at Pulman Volkswagen and SKODA Sunderland on Newcastle Road just next to the Fulwell Mill. Due to the expansion of the rental service at Pulman, this has also sparked an office refurbishment which is currently underway in the smaller white building, to the right of the main showroom.

Today as it stands, Pulman Group are the only retailer in the North East of England who offer the VWFS rental scheme.


VWFS Rent-a-Car from Pulman is your one stop car rental service across the North East of England. The service is available for both retail and business customers who are looking to rent a car for short-term or longer-term periods. You may be looking to hire a larger SUV for a family holiday for seven days, or you may need to rent a car for a month or so until your new business hire car arrives in stock. Whichever your reason to search for a hire car, Pulman Group can assist. Contact Pulman today to find out more about Volkswagen Group rentals and rates.

Pulman – Delivering a fantastic customer experience.

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