The Pulman Birthday Extravaganza

Roll up, roll up, this month Pulman Group turn 20 and they want you to help them celebrate! The Pulman story started in 1998 in a small showroom in Durham with just 17 employees. Now, two decades on Pulman has over 250 members of staff in Sunderland and Durham representing Volkswagen, SEAT, SKODA and Volkswagen Commercial Vehicles. To celebrate 20 years they are hosting The Pulman Birthday Extravaganza with 20 days and 20 offers. That’s right, starting the 1st on August there will be a mesmerising deal a day on – make sure you don’t miss out.

A lot has happened since Mike Pulman opened his first Durham Volkswagen showroom 20 years ago. In 2000 Pulman moved to their prime location – Abbey Road – where head office now employs over 80 members of staff. From humble beginnings this flagship site was the first retailer in the UK to have a café located in their showroom. Refurbished in 2015, Pulman Volkswagen Durham is now a … digital showroom, complete with car configurator to create the Pulman seamless customer experience.


Pulman Group first video advert 

And that Pulman fantastic customer experience doesn’t end there. Pulman opened a second Volkswagen showroom in 2008, which later expanded to become a SKODA authorised service repairer in 2014. Pulman look after you like one of their own. They pride themselves on providing an outstanding customer experience that you only get with a family run retailer. And, with many of the staff at this site being part of the Pulman family from day one, it is not hard to see that family is very much at the heart of everything Pulman do. Chris Slater, Sunderland Sites Manager, who started Pulman as a graduate commented

“With this event we wanted to give something back to thank our customers for a fantastic 20 years.  What better way to celebrate than with 20 days and 20 offers?  You won’t believe some of the savings we have on new and used cars.”

He added “It is a huge milestone for us so naturally we wanted to make sure our savings were just as large.  The Pulman Birthday Extravaganza really is our biggest event yet – it is not to be missed!”

Pulman launched Pulman SEAT in August 2010 with the same family orientated attitude. Formerly known as Alexandra Bridge Cars – one of the oldest SEAT dealers in the country – they are among the handful of dealerships that helped launch SEAT UK a quarter of a century ago. Not to be overshadowed by the Volkswagen sites, Pulman SEAT has won a host of awards for their customer service including winning ‘Dealer of the year’ in 2011 & 2012, Motorcodes ‘Best Garage for the North East’ and more recently ‘Top Customer Satisfaction Performance Award’ in 2017.

Ian Buckle, Managing Director comments “Over the years our family business has grown from strength to strength. Now we are not only a Top Ten Volkswagen and SEAT retailer, but we are also tremendously proud to be the only family owned Volkswagen retailer in the North East. We make sure we go the extra mile and provide the same fantastic customer experience that we delivered 20 years ago”

More recently, Pulman opened their first SKODA site in Durham in 2014. This was relocated to a purpose-built showroom in Belmont Industrial Estate two years later. This state-of-the-art showroom represents a £3 million investment from Pulman and not only houses .. cars and the fantastic Café Dafte, but it also has a Pilates studio for both customer and employees use. Pulman SKODA welcomed Volkswagen Commercial Vehicle servicing at this site in 2016, and is now fully equipped with state of the art diagnostic equipment and experienced Volkswagen Group Trained Technicians. 

Pulman Group will be hosting their 20 Day Birthday Extravaganza from the 1st – 20th of August 2018. For more information on how to celebrate and get your hands on their 20 days of mesmerising offers head over to









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