Jan 31, 2013
Sunderland car retailer Pulman SEAT is celebrating
after being named as the dynamic Spanish brand’s Dealer of the Year – for the
second year running.
The stunning achievement is a major coup for the dealership,
especially as it has only been trading for two-and-a-half years.
Pulman SEAT’s Site Manager, Chris Slater, was on hand
to receive the award at a showpiece gala
evening hosted by musician and TV celebrity, Myleene Klass.
Delighted staff popped open the champagne at their
showroom in Burntland Avenue, Southwick, after hearing they had triumphed
Ecstatic Chris Slater said: “I would like to say a
massive thanks to all our fantastic staff and customers. We will be continuing
to work hard to deliver the best possible customer experience in 2013. Our
staff understand what delivering a fantastic customer experience is –
everything from ordering a part to making a cup of coffee.
“The Dealer of the Year award is particularly pleasing
to win because we are judged not only on our results as a business but also for
our performance in meeting the high expectations of our customers. It is
important to us that we make the experience of buying a used car every bit as
enjoyable as buying a new car.”
Awards judges analysed all areas of operation for all
SEAT UK’s 132-strong dealership network before choosing Pulman SEAT, which has
27 staff, as their winner. Scoring centred on the retailer’s performance
against sales targets as well as its customer service results.
Chris added: “We want to establish a lifetime
engagement with our customers. We want to sell them their first car right
through to their last car. It is difficult to differentiate yourself on price
these days, as everyone has offers. However, we believe our fantastic customer
service is giving us an edge in the marketplace.”
The awards ceremony took place at the BT Convention
Centre in Liverpool.