Stunning New £300,000 Refurbished Pulman SEAT Showroom With Brand New CUPRA Corner

Over the last 3-months Pulman SEAT have invested over £300,000 in updating their existing SEAT showroom based in Southwick Sunderland. The site has been a SEAT showroom for over 35 years becoming part of the Pulman family in 2010. The fantastic refurbishment revitalises the interior and exterior of the showroom, and also introduces a brand new CUPRA corner.

Little over a month ago the retailer held an exclusive launch event to showcase the brand-new showroom which now includes a specialist corner for the performance sub-brand of SEAT named CUPRA. In 2018 SEAT officially announced that CUPRA, their sporty models, will be a standalone brand in its own right. Pulman are proud to be the North East only CUPRA specialist, with a dedicated area in their showroom and access to the latest CUPRA cars, including an all new CUPRA Formentor. The very first CUPRA standalone car which will be revealed next year.

new CUPRA corner at Pulman SEAT and CUPRA

Pulman SEAT, or more commonly known as Pulman SEAT & CUPRA today, launched in 2010 and up until 2019 no showroom updates have ever been carried out.

A huge 6-figure investment was put into the refurbishment, but not only has the showroom had a total new look, the service area, workshop, back offices and external areas have all had a fantastic makeover too!

New exterior at Pulman SEAT and CUPRA

New totem at Pulman SEAT and CUPRA in Sunderland

The updated design inside the showroom oozes a sleek and contemporary style, which matches the brand values that SEAT is heavily promoting with their 2019 rebrand. The layout of the new showroom is also based on the Avinguda Diagonal in Barcelona (SEAT’s home city), which is the widest avenue in the city which separates the hustle and bustle from the charming and exclusive neighbourhoods. To look at from a birds-eye view all of the streets surrounding this avenue are diagonal cuts, which is what the new Pulman showroom emphasises with the cars displayed in dark grey tiles in comparison to the white tiles, and the desks are all arranged in one corner in a diagonal format facing towards the main entrance.

New sales area at Pulman SEAT and CUPRA new service area at Pulman SEAT and CUPRA new waiting area at at Pulman SEAT and CUPRA

The refurbishment was completed early September 2019 and an exclusive invite-only event took place on Thursday 17th October 2019. The event had plenty of entertainment during the evening from Gordon Ramsey and Manuel lookalikes to magicians mesmerising the guests, and not to forget the live singer, Andy Barker from the North East who sang some fantastic cover music from the sixties through the years to today. No car retailer event would be complete without a driving race game, this game mimicked real car driving with the car seat and pedals. There was also a chance to ‘crack the safe’ to win a limited edition CUPRA R Estate as well as smaller prizes within the safe.

Gordon Ramsey and Manuel lookalikes at Pulman SEAT and CUPRA launch Andy Barker singer North East at Pulman SEAT and CUPRA launch

Drinks and tapas were also served which followed on after a presentation from Andrew Cross and Chris Cavanagh from SEAT UK who spoke of the new showroom and the growth of the SEAT and CUPRA brands.

SEAT UK stated, “It’s an exciting time for SEAT and CUPRA. 2020 is going to be an exciting year for us and the automotive industry in general with electric mobility, with the upcoming models including the SEAT Tarraco PHEV and CUPRA Formentor along with the SEAT Mii Electric which is now available to order. Pulman SEAT are ready for the electric vehicle revolution with products and infrastructure where two charging stations are due to be installed onsite by the end of 2019".

Pulman SEAT & CUPRA are the only CUPRA Specialists in the North East, and only 1 of 22 across the UK. Bill Mullen, Area Sales Manager, from SEAT UK also attended the event.

Chris Slater, Head of Business at Pulman SEAT commented on the event, "It’s fantastic to see such a turnout to celebrate the re-launch of this dealership. It’s provided the staff with a fantastic environment to work in and to look after our customers.”

“Since Pulman took over the SEAT Brand in Sunderland Alex Paget, General Sales Manager and his team have grown the business in both sales and aftersales.  With the introduction and investment in the exciting new Cupra Brand plus the electric vehicles SEAT have planned for 2020 we're truly set up to deliver a fantastic customer experience".

If you’re yet to visit the new Pulman SEAT & CUPRA showroom, head to the dealership based on Burntland Avenue, Sunderland, SR5 2ET and speak with the multiple award-winning sales team today!

Return To Blog