Renowned for being #DrivenBySomethingDifferent and celebrating individuality, SKODA have teamed up with Paloma Faith to inspire people to be confident in their own skin. Much like the Karoq, Paloma is full of individual spirit, self-confidence and a desire to stand out from the crowd.
The life story of Paloma inspired the video for her fantastic version of 'Make Your Own Kind of Music'. Speaking about the new advert, Paloma Faith said: "It's been strangely emotional to see my life on screen and I think SKODA have done a fantastic job capturing my journey"
Paloma Faith is also working with SKODA for its Driver's Seat Initiative, in partnership with the Prince's Trust - a programme which aims to give young adults a platform to learn new skills in a discipline matched to their artistic interests; such as music, art and photography.
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