New Local Sponsorship Deal For Pulman Volkswagen with South Shields FC Ladies

Pulman Volkswagen are proud to announce that they’re the main shirt sponsor for South Shields Football Club Ladies (SSFC Ladies)...

Pulman Volkswagen have been a long-standing sponsor for South Shields FC dating back to 2015. In the past seven years, Pulman have always sponsored the main club’s team; featuring within the club’s stadium on the pitch boards, 1st Cloud Arena (formally known as Mariners Park) and on the back of the team’s shirts (since 2019).

To further express their commitment to one of their local football clubs, Pulman Volkswagen have entered the 2021-22 season supporting the ladies’ team too.

Chris Slater, Commercial Director at Pulman Group, said: “To partner with the South Shields FC Ladies team was a fantastic opportunity for Pulman Volkswagen to further its backing for the club as a whole.

“We’ve been a long-term supporter of South Shields FC and as a local family business, we feel there are many synergies between the two organisations.

“The development of women’s football at the club is great to see and we’re delighted to be part of it while further strengthening our relationship with the Mariners as a whole.”

This year, South Shields FC are strongly raising the profile of their women’s team as well as promoting greater female participation in the sport across South Shields to the local community.

With Pulman Volkswagen’s promotion of the club across their own online channels, along with South Shields FC awareness online and at the stadium, both parties are confident the positive message will be shared far and wide. Both Pulman and South Shields FC hope the messages they share will welcome more ladies to shine in the sport.

Stephen Lester, Head of SSFC Ladies, said: “We are absolutely delighted with the news that Pulman Volkswagen, which is one of the area’s most popular and well-known businesses and a long-time supporter of the club, has thrown its weight behind our ladies team for next season.

“Their generous sponsorship of the playing kit is a massive boost to us both financially and in helping again raise the profile of the team.

“It’s by far the largest donation we have ever received and after the hard times we have all endured over the past two years, is a real boost.

“This has put an added spring in the step of not just myself but all the staff and players as we plan for 2021-22.

“It secures our strategy for next season in helping to reduce the cost to our players of playing the game they love so much and which impacts directly on their lives.

“It is a fantastic gesture by a real community-focused business, and everyone connected to the team and wider SSFC family is grateful.”


Pulman Group are a well-known family owned business based across the North East of England. Pulman Group also represents SEAT, SKODA and CUPRA, with five sites based across Durham, Sunderland Cramlington. 

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