New Dealership Opening: Pulman ŠKODA Sunderland

Pulman Group are proud to announce the opening of their third ŠKODA site now based in Sunderland in the North East of England which has opened up new job opportunities in the area…

Less than ten years ago Pulman Group launched Pulman ŠKODA Durham; a pop-up showroom which displayed only four new cars and was adjoined to the side of their Volkswagen Durham site on Abbey Road. In 2016, Pulman ŠKODA Durham opened a purpose-built showroom which is one of the largest ŠKODA showrooms in the UK. Early 2020, before the pandemic began, Pulman Group acquired their second site, Pulman ŠKODA Cramlington, formerly known as Silbury ŠKODA.

Fast forward to August 2021 and Pulman Group have opened their third ŠKODA site based in Sunderland. The new ŠKODA site joins their already existing Volkswagen Sunderland site on Newcastle Road and is the first SKODA showroom in the UK to launch a digital format retail experience. The new ŠKODA Sunderland site is the only ŠKODA dealership in the area, attracting local ŠKODA owners to use the dealership for their new and used car purchases and ŠKODA servicing needs.

SKODA Sunderland 4 new car showroom

Chris Slater, Commercial Director at Pulman, speaking of the new SKODA dealership stated, “it’s fantastic to be given the opportunity to be the first SKODA retailer in the UK to launch this digital format retail experience.

We are sharing the space within the existing established showroom with our Volkswagen family. It’s a unique setup for the Sunderland customers with 4 models in the showroom and the full range including the new fully electric ENYAQ iV available to experience.  We have the very latest technology in the showroom including our interactive digital touch screen configurator (which includes games for the kids to play, young and old!).”

SKODA Sunderland accessories showroom

The opening of Pulman ŠKODA Sunderland has created new job opportunities both internally and externally. Ian Jarvis, Pulman ŠKODA Durham Sales Manager, has now been appointed to overlook both the Durham and newly opened Sunderland ŠKODA site.

Ian stated, “The opening of Pulman’s third ŠKODA dealership is an exciting time for the Group. Despite the challenges we’ve faced over the past 18 months, our company is going from strength to strength and we’re looking forward to see what the rest of 2021 bring us.”

Two new Sales Executives have joined the Pulman family, one of whom has many years’ experience in the motor industry whereas the other Sales Executive has come from an aviation background. Both Pulman and ŠKODA UK offer continued training and support to ensure their sales team are up-to-date with the latest technologies including EV training on electric vehicles such as the ŠKODA ENYAQ iV.

SKODA Sunderland approved used SKODA models

Pulman Group employ over 250 employees from across the North East in Durham, Sunderland and Northumberland; this truly emphasises that Pulman Group are one big family.

Pulman Group’s award-winning experience of being a top ŠKODA retailer and their current relationship with ŠKODA UK provides a fantastic platform to launch the new showroom successfully. The well-established family-owned retailer have built fantastic customer relationships in the local area for over 23 years.

Pulman – Delivering a fantastic customer experience.

SKODA Sunderland showroom


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