Mar 6, 2017
STAR Radio were looking for a car that could carry radio equipment throughout County Durham and North Yorkshire, the brand new family run Pulman ŠKODA showroom in Durham seemed like a perfect fit, a local car for a local station from a locally run retailer.
The Yeti, the iconic ŠKODA SUV with four-wheel drive technology provided STAR radio the perfect station car. With a generous boot capacity, the Yeti is ideal for the radio crew’s sound equipment. Along with DSG automatic, satellite navigation and Bluetooth phone preparation, STAR radio can be assured of a fantastic driving experience.
STAR 102 – 107 FM covers Durham, Darlington and North Yorkshire with fantastic music, and a breakfast and drivetime show that has grown its audience recently. John Clayton, Managing Director for STAR Radio
comments: “We were looking for a station car that could represent us throughout County Durham and ideally from a local supplier. After talking with Pulman ŠKODA it seemed like a perfect partnership. Pulman with their new ŠKODA showroom in Durham, who are also customer and community focused, aligned with our own values.”
After receiving the ŠKODA Yeti, Emil Franchi STAR Radio’s new Drivetime presenter who’ll be driving the eye catching Yeti commented: “When the cover came off and the car with STAR radio logo’s was revealed everyone was very excited! The car looked great and I was even more excited when I learned the Yeti was an automatic and had Sat Nav. I can’t wait to drive it”.
From leaving Pulman ŠKODA the STAR radio team went on a tour of Durham, from the iconic cathedral to the Riverside cricket ground at Chester-le-Street, the STAR Yeti visited some of the most popular sites in County Durham. But the road trip doesn’t end there, while the Durham leg of the tour has already kicked off, the STAR car will be visiting Darlington and North
Yorkshire across the coming weeks and months.
Emil thought it was great to be able to drive the new ŠKODA Yeti around his hometown and “was particularly impressed with the additional features and gadgets the car offers alongside a very smooth and comfortable
Natalie Wilson, Marketing Manager at Pulman ŠKODA, expressed how passionate Pulman are about supporting the local area; “We were
very excited when STAR radio approached us with their idea for a new station
car, by partnering with STAR radio and their #LoveLocal campaign the STAR car tour is a great way to showcase both STAR and Pulman SKODA around the North East. We can’t wait to see where the STAR Yeti goes next”.