103.4 SunFM & Pulman Volkswagen partnership still “Rocing” with the new T-Roc

You will not miss the new 103.4 SunFM official station car, the Volkswagen T-Roc from Pulman Volkswagen, Newcastle Road, Sunderland with its new jazzy design perfect for Sunderland showcasing the core red and white colours.

For the second year in a row 103.4 SunFM have chosen the Volkswagen T-Roc from Pulman. This year 103.4 SunFM upgraded to the T-Roc SEL trim which includes the full suite of Car-Net services, including connectivity for smartphones to the car via Apple CarPlay or Android Auto. Creating the ultimate handsfree experience when making a call, answering texts, playing music or asking for directions when the SunFM team are out and about.

The SEL trim also comes with 18” alloy wheels and LED headlights, helping it stand out from the crowd. The Active Info Display and 8” colour touchscreen Discover navigation system ensures that the premium feeling is also continued on the inside.

New 103.4 SunFM Volkswagen T-Roc from Pulman

(Volkswagen T-Roc SEL)

Chris Slater, Head of Business at Pulman Volkswagen commented: “It’s fantastic to team up with 103.4 SunFM for the eigth year in the row. We are so pleased that SunFM enjoyed the T-Roc last year and have chosen to continue with the Crossover SUV for the 2019 station car. It is a fantastic car and proved very popular within the Sunderland area since it launched last year.

Pulman Group is a family business and we’re also passionate about supporting the local area and community which makes us very proud that 103.4 SunFM once again chose to partner with us.”

103.4 SunFM

(Volkswagen T-Roc SEL)

Volkswagen expanded the SUV range last year with the introduction of the Volkswagen T-Roc and the Tiguan Allspace (7-seater), to join the existing Tiguan and Touareg SUV model range. This year will see the launch of the smallest Crossover SUV yet, the T-Cross. Volkswagen will also reveal the new T-Roc R trim at the Geneva Motor show in March.

Breakfast show hosts Simon Grundy and Lauren McLeish picked up the T-Roc from Pulman Volkswagen in Sunderland. Simon Grundy, Content Director and Breakfast Presenter comments: “It’s exciting to get the latest model from Pulman VW with all the latest tech. It looks amazing too. We’re also really pleased to be in partnership with a local, family owned business, because their values are very similar to ours. Both organisations are passionate about serving the local community, and we’re proud to shout about it with this brand new joint branded vehicle at all the events we host and attend over the next 12 months.”

103.4 SunFM pick up the new Volkswagen T-Roc

(From left to right – Lauren McLeish and Simon Grundy 103.4 SunFM Breakfast Presenters)

The unveiling of the new station car was made even more exciting as it showcased the fantastic new station identity. Sporting the true Sunderland colours of red and white, with the new 103.4 SunFM logo, it certainly stands out on the roads. The T-Roc was wrapped by Premier Graphics in Durham. Take a look at the unveiling video filmed by Social Co.

Debbie Bowman, Commercial Director of SunFM Radio said, “we are delighted to continue our partnership with Pulman Group into 2019 and are very much looking forward to taking the newly branded T-Roc out on the road throughout the year to the many events we attend in our community. Thank you to all at Pulman Group for your continued support.”

The new Volkswagen T-Roc is available to test drive from Pulman Volkswagen Durham and Sunderland, for more information visit pulmanvolkswagen.co.uk.

Watch the behind the scenes video - Click Here

To listen to 103.4 SunFM - Click Here

Return To Blog