Digital Sales Manager

Sales Department

£30,000- £35,000

  • Pulman Volkswagen, Newcastle Road, Sunderland, Tyne & Wear, SR5 1QE
  • Updated Date: Fri, Apr 27, 2018 11:50 AM

We are very excited to introduce a unique and new role within the Pulman family – the Digital Sales Manager. This is a fantastic opportunity to help shape the Pulman online customer experience and develop a digital sales team.

You will need to transform the Pulman digital visitors into loyal Pulman customers. Creating and sharing your energy, excitement and enthusiasm for all Pulman products and services whilst being at the heart of our company goal of delivering a fantastic customer experience.

We have a cutting edge online development team which is creating a seamless buying process, merging the online and showroom experience. Always thinking, learning and enhancing the customer journey through digital and online channels.

The Role:

The role will be based in an all new digital showroom in Sunderland. The showroom will not be a traditional car retail experience but instead will embrace innovation.

As our Digital Sales Manager, you must be highly skilled in uncovering customers’ needs and presenting them with their perfect solution via a digital sales process. Whether a customer is visiting our physical showroom in Sunderland or through our online website for that complete purchasing experience.

Embracing all digital communication technology such as:

  • Instant messaging and live chat communication
  • Video – booking video appointments and utilising video to showcase products
  • Email and telephone – using traditional forms of communication together with new technology to enhance the customer experience

You will help to recruit and manage your own team of Digital Sales Executives.  It is imperative that you lead with drive, passion and enthusiasm, whilst coaching, motivating and mentoring your team to both individual and team success.  This will be measured by team and individual productivity as well as overall Pulman digital performance.

The role itself attracts a fantastic basic salary and OTE opportunity with benefits and Group progression for the right person.


OTE £50,000 per annum

Basic salary: £30,000 to £35,000 dependant on experience.

+ Commission & Team Bonus scheme

  • Company car
  • Laptop
  • Mobile phone
  • Company pension scheme
  • Employee benefit scheme
  • Generous holiday allowance

Working hours:

This role will have flexible working hours (including evenings and weekends) for your team - working from both home and on-site to a deliver a fantastic customer experience.
Hours to be discussed.

The person:

We are looking for a person who is excited about online and digital selling. Is confident and enthusiastic to use all digital tools available. Making the role their own, leading a team of individuals who likewise will push the Pulman online experience forward.

  • You will have management experience ideally in online retail sales
  • A leader with outstanding communication skills – able to demonstrate strong digital communication and selling experience
  • Delivering a fantastic customer experience through both face to face and online channels
  • Experience of working with enquiry management and process driven systems
  • Having a full understanding of finance and FCA regulations is preferable
  • Ability to create strong internal relationships, develop the business and create a brand-new sales team

Personal attributes include: positive attitude, enthusiastic, driven, tenacious, organised, efficient, forward thinking, honest and loyal.

You will show empathy, strong coaching and mentoring skills and the ability to express yourself in a clear and concise way.

About Pulman:

At Pulman we pride ourselves on delivering a fantastic customer experience every time. We are a top Volkswagen Group retailer representing Volkswagen (cars and commercial vehicles), SEAT and SKODA, with showrooms across Durham and Sunderland.

With over 200 people across the Pulman Group, we are truly one big Pulman family.


If you want to work in a place that is friendly, innovative, great social scene, opportunity for progression, then get in touch!

Apply Online
Here at Pulman we take your privacy seriously and promise to never sell your personal details to anyone. We’re also committed to keeping your data safe and secure. To find out more information about how we use your data and your data rights you can view our recruitiment policy here.