The New SEAT Ateca light’s up Sunderland


The New SEAT Ateca light’s up Sunderland

Pulman SEAT has celebrated the arrival of the New SEAT Ateca in partnership with Sunderland AFC at the iconic Stadium of Light.  The award winning SUV took centre stage for the Premiership tie between Sunderland and Hull City on Saturday 19th November 2016 featuring on the stadiums jumbo LED screens, crowd facing advertising boards and in the match day programme.
SEAT Ateca’s positioned outside the Hilton Garden Inn at the Stadium of Light, Sunderland
Working with the football club Pulman SEAT were the co-match sponsors. Two SEAT Ateca’s were proudly positioned at the stadium outside the fantastic new Hilton Garden Inn and the dealership management team hosted 20 SEAT Ateca customers as guests. 
Pulman SEAT’s retail ATECA customers pitch side at the Stadium of Light, Sunderland

Chris Slater, Brand Manager at Pulman SEAT said “It was fantastic to showcase the stunning New Ateca to thousands of Sunderland fans, it received glowing praise and we’ve got a number of leads from the event.  It was also fitting to thank our New Ateca customers for their business.” Guests were taken on a tour of the venue and pitch side with time to meet players pre and post-match. Chris continued “Everyone had a fantastic day which culminated in a 3-0 victory for the Black Cats.”
The product placement gained coverage across social media channels and the dealership is looking at further events during 2017 with the club.
SEAT Ateca’s positioned outside the Hilton Garden Inn at the Stadium of Light, Sunderland

Michael Buckle from Pulman SEAT with SAFC club mascot Samson and the SEAT Ateca’s
To find out more about Pulman SEAT and the New SEAT Ateca, please call 0191 549 2926, email enquiries@pulmanseat.co.uk or visit www.pulmanseat.co.uk